Artificial intelligence-powered applications are helping to improve and, in some cases, completely revolutionise many major industries, making them safer and more efficient.
I’m a big fan of playing at online casinos, which are classed as being part of the iGaming industry, just like dedicated poker and lottery sites and online bookmakers/sportsbooks.
In recent years, I have learned how AI is now being used more than ever by many of today’s most trusted operators to improve the services and enhance the security of these websites.
It’s also used to personalise/tailor the experience for people like me who join these websites to play thousands of computer-generated and live dealer online fruit machines, blackjack, roulette, poker, bingo, video poker, scratchies, and more.
With that in mind, let’s now take a closer look at how today’s most reputable operators are using AI-powered systems and applications to help revolutionise this digital entertainment sector, which is taking these websites to extraordinary new heights.
How is Using AI-powered Tools, Systems, and Applications Helping Shape the Future of Websites with Fruit Machines, Blackjack, and Roulette?
The online fruit machine industry is constantly evolving thanks to the latest technological innovations and developments and the operators who are always willing to embrace change. Artificial intelligence (AI), machine learning (ML) and the gathering/analysis of big data are some of the key tools used to help take this industry to extraordinary new heights.
The main roles of AI and its many useful applications in this industry are the following:
- Artificial intelligence enhances website and mobile application cybersecurity because of the higher levels of encryption used in these highly sophisticated systems
- Website operators offering real money gambling services can use AI-powered tools to improve business management by updating, upgrading, and improving upon existing software, systems and programs, making them far more efficient
- AI-powered chatbots that offer quicker responses and more relevant and emphatic human-like responses than ever help to improve customer service, leaving players satisfied and more likely to return to the site in future
I’ve also noticed how today’s most trusted brands use the latest and most advanced AI-powered applications in various other ways. It makes the experience far more enjoyable for people like me who regularly visit these sites to unwind and play digital content from our favourite Wi-Fi/internet-connected desktop computers, laptops, smartphones, and tablet devices.
How Do the Operators of Today’s Most Trusted Brands use AI to Tailor Rewards and Bonuses?
One of the ways that operators use AI is to tailor welcome offers and promotions for new players. The same technology helps operators offer more relevant promotional offers and bonuses that existing members like me are more likely to enjoy claiming/taking part in.
For example, AI-powered systems monitor our accounts non-intrusively to determine which content we prefer playing most/least and which promotions/bonuses we tend to accept or decline the most.
Using AI enables the operators to tailor promotions and bonuses, meaning they won’t send you free online scratchcards via daily log-in bonuses if you don’t ever play scratchies.
If you are like me and always seem to play online fruit machines, the AI tools will detect this (based on your recent activity and a complete history of what you typically enjoy playing the most on that site) and will only offer you free spins to play their fruitys.
In fact, the AI experience is tailored so precisely these days that I find whenever I win free spins from my daily log-in bonuses (which I would say is around 75% of the time I take part in these promos), any free spins that I win can be used to play on my favourite fruitys – in other words, not fruitys I never play.
However, on other sites, I have also found that operators occasionally drop free spins into my account so I can try newly released fruitys. Alternatively, perhaps a software provider is running a special deal with an operator, so I may receive free spins to try fruitys from a different company, and so on.
Similarly, if you prefer playing table & card games, you may have found that you receive frequent cash bonuses (worth anywhere from $/€/£0.20 to $/€/£2.00 or more) to play any of the selected computer-generated or live dealer tables and cards.
Also, I’ve noticed that these same AI-powered systems that monitor my account activity provide more relevant game suggestions, meaning they don’t ever recommend playing ones I won’t enjoy playing.
Instead, they suggest ones that I am generally happy with, so, thanks to AI, the tailored experience has helped online casinos become more personalised than ever, which I think is fantastic. Just remember that, with more relevant games being recommended to you, it’s very important you remind yourself of the importance of responsible gambling.
Final Thoughts
AI has not only helped tailor the experience for individuals like me and enhance the security on these sites. It also reduced fraudulent activities, such as underage gambling and multiple accounts being opened on the same site by the same person (for the purpose of bonus misuse).
It has also helped speed up and automate the Know Your Customer (KYC) account ID verification process. It can even raise the alarm should it detect patterns in play that suggest someone is gambling more than they should be, which I also think is great and helps foster a sense of trust in the websites I join, and the industry as a whole.
