When you turn on the news and browse online, it’s almost impossible to escape the latest headlines about artificial intelligence. Depending on who you speak to, the concept of artificial intelligence is highly controversial, as it is taking over the job market with automation. On the other, for online businesses, especially the iGaming sector, AI is becoming so integral that they can’t maneuver without it. With AI becoming inseparable, this article headlines how AI continues to determine the future of traditional online casinos.
Re-imagining The Traditional Online Casino Experience
The world of online casinos carries a fascinating history. Since its inception in 1994, online casinos have been only for money bets. Bitcoin and crypto dominated the most dominant traditional online casinos because they worked to maintain autonomy and privacy and didn’t have to go through American financial institutions that might otherwise get flagged.
However, with the advent of technology, American online casinos finally became legal, which introduced more demand for cutting-edge casino games, but also cybersecurity.
A New Champion for Cybersecurity
While technology has been a major game-changer for the better for most businesses, unfortunately, it has raised the profile and opportunity for bad players and hackers to misuse this technology. With so many prominent Fortune 500 companies and government agencies being brought to their knees to the tune of billions, AI’s evolution is the first line of defense and determining factor for the future of traditional online casinos.
Fortunately, AI continues proving it is up to the challenge of thwarting cybercriminals. AI uses a series of algorithms and tools to constantly assess the strengths and weaknesses of a network system. With this stored data in databases, elite analysis is used to parse the data at a superior rate to trained human technology.
With this advanced level of attention to detail, AI can assist online casino sites with security lapses and provide recommendations for fixing them.
But even with these stored data recommendations, AI doesn’t stand pat on its cybersecurity statistics. Because cyber criminals constantly retool and change their efforts, so does AI on behalf of online casino cybersecurity.
Updated Multi-Factor Authentication Protocols
New and established traditional online casinos have a registration system to accept new members. Instead of using simple email and password fields, today’s online casinos for real cash heavily weave AI tools to manage and authenticate new registration forms.
This is why new members have to enter a valid residential address, a cell phone number, and even personal information like a partial social security number. With upgraded and updated AI tools, traditional online casinos can verify that player’s authenticity right there on the spot, in addition to using KYC tools for current photo Identification and an on-the-moment selfie.
But even with their accounts being verified, AI still manages traditional online casinos’ future by maintaining their brand reputations. Beyond the allure and benefits of the promotions and games, a traditional online casino’s biggest asset is its reputation.
The more that online members feel safe and secure playing at the site, the greater the customer retention and loyalty and the organic path of adding new members. With multi-factor authentication, these tools uphold the casino’s brand and reputation by successfully authenticating reputable members. Preventing bad actors or even locking out authentic members if they begin playing and acting erratically maintains the site’s brand reputation and sense of online gaming safety.
AI Pioneers the Future of Personalized Gaming
While innovative casino games are always in demand for traditional online casino players, there is no denying that the trend and the future rest on in-house and original casino games, particularly slot games. Through behavioral AI, traditional online casinos store and analyze all the games, the particular games, and the areas their members play and interact with. Behavioral AI analyzes this data and can segment popular and common trends from the games that members actually prefer to play.
As a result, with this data, game developers can rely on AI to help build custom game levels and backgrounds that are already similar and popular among the online members. The same goes for the bonus rounds and more. They can also turn around these custom games faster. The results show that the more new games an online casino offers, the more member retention rate. Furthermore, these games have a high chance of success because they come from proven winning games.
The Future of Traditional Online Casinos is AI
While there is no doubt that the continued improvement of mobile gaming and more payment gateways are highly important, it’s clear that the fate of traditional online casinos is AI. AI continuously upgrades its algorithms and data to refine and improve it for higher rates of return on investment for traditional online casinos.
With better AI technology comes more effective promotions. Instead of relying on generation promotions, AI continues revolutionizing more personalized advertising based on rock-solid data on the games that each member prefers to play.
